About Us

At Lucy in the Dream, we believe every collectible should ignite joy, spark creativity, and weave a story that’s uniquely yours. Our mission is to craft fashionable, playful treasures that captivate collectors worldwide, celebrating the thrill of discovery through blind boxes and the endless charm of customizable plush dolls and keychains. We’re here to inspire you to express your individuality and bring your favorite characters to life in delightful, imaginative ways.

Our journey began with a passion for creating lovable plush products, and today, we’ve blossomed into a vibrant universe of creativity with our signature collections:
✨ Plush blind boxes, BJD doll blind boxes, and PVC figure blind boxes—crafted for those who revel in the excitement of unboxing a surprise, each one a new adventure waiting to unfold.
✨ 20 cm Lucy in the Dream dolls and BJD dolls, designed with swappable outfits, expressive faces, and intricate details to fuel endless storytelling and personalization.
✨ Character-inspired dress-up dolls and anime plush keychains, paying homage to beloved worlds from Honkai: Star Rail, Alien Stage, Danganronpa, Bungo Stray Dogs, Love and Deepspace, and more, perfect for fans who want to carry a piece of their favorite stories with them.
✨ Universal 20 cm doll clothes, offering a curated selection of outfits and accessories to let you style your plush companions in countless ways, from cozy to chic.

Every Lucy in the Dream product is designed to spark your imagination and invite you into a world of play. Whether you’re unboxing a mystery figure, mixing and matching outfits for your doll, or pairing it with a matching keychain to complete the look, our creations are all about empowering you to craft unique scenes and stories. Our community of fans loves swapping styling tips, creating whimsical dioramas, and showcasing their collections, turning each collectible into a canvas for self-expression.

Available through our online store at lucyinthedream.com, we’re thrilled to connect with collectors across the globe, sharing our passion for creativity and fandom. We’ve also partnered with select retailers and wholesalers to bring our products to local stores, making it easier for you to discover our treasures in person. Looking ahead, we’re eager to expand our reach, exploring new opportunities to share our collections offline in more regions, so even more fans can experience the magic of Lucy in the Dream.

Thank you for being part of our journey at Lucy in the Dream—where every doll, blind box, and outfit is an invitation to celebrate your passions, embrace your one-of-a-kind style, and tell your story through the joy of collecting.